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When you run an impact business or organisation, you need to look for smart ways to amplify your message without spending a fortune on communication. Should you be considering podcast production to stay on top of the trends?
The "Journalism, Media, and Technology Trends and Predictions 2023" report by the Reuters Institute for the Study of Journalism (RISJ) provides insights about what is expected to happen in the media sector. Among other trends, it highlights that most publishers will focus on podcasts and other audio tools (72%), investing more in developing audio content.
Why podcasts?
As life gets busier and busier, we have less time to read. Most of us choose to listen and tune in to get inspired, learn new things or just simply keep on top of the news.
Downloads on the Megaphone platform run by Spotify grew 38% globally.
Podcasts are no elixirs to all communication challenges, but knowing how to bring out the best of this tool could help you significantly increase your engagement and impact.
